MenuCard — Digital Ordering & Pilot Validation
Restaurant ordering and table-side payments suffered from manual communication friction and slow turnaround times during peak dining periods.
Project Metadata
Verified Evidence- Industry Context
- Hospitality Technology
- Timeline / Year
- 2024–2025
- JCA Role
- Assistant Lead Product Manager
- Contribution Lens
- Supported
Organizational Setting
Context
MenuCard was developed to streamline in-restaurant ordering and table payments, eliminating manual ordering bottlenecks for restaurant operators and patrons.
The Core Obstacle
Problem
Diners faced delayed service during peak dining hours, while restaurant staff struggled with manual order taking, order entry errors, and fragmented payment handoffs.
Research & Investigation
Discovery
- Contributed to discovery interviews, surveys, and workflow observation with restaurant owners and front-of-house staff across pilot locations.
- Mapped the end-to-end dining experience from table seating to bill settlement.
- Contributed to UX research and usability activity, synthesizing pilot feedback from surveys and direct observation.
Diagnostic Findings
Analysis
- Identified ordering latency and bill settlement friction as primary service bottlenecks.
- Analyzed operational dependencies between kitchen workflow and digital order receipt.
- Separated core ordering MVP requirements from secondary loyalty and marketing features.
Strategic Methodology
Approach
- Adopted a rapid prototyping and pilot-validation methodology to test digital menu usability in live restaurant environments.
- Structured iterative feedback loops between restaurant operators and technical delivery teams.
Designed Future-State
Solution
- Contributed to the end-to-end digital ordering flow covering QR code menu access, cart selection, and table payments.
- Contributed to functional requirements, business rules, user stories and acceptance criteria, including edge-case handling for split payments and offline menu states.
Artifacts Produced
Deliverables
- Business & Functional Requirements, User Stories and Acceptance Criteria
- UX / Product Flows and User Journey Maps
- QA Test Participation & Pilot Rollout Guide
- Pilot Feedback & Measurement Synthesis Report
Delivery & Transition
Outcome
Successfully completed and validated the pre-launch pilot across live dining environments. The product had not proceeded to commercial launch as of the evidenced period.
Measurable Change
Impact
Validation Status
Pre-launch pilot reached 20+ restaurants and 100+ users, generating 180+ QR scans and 50+ orders. 65%+ of qualified menu sessions progressed to a completed order, with an approximate 40% reduction in average order-completion time across qualified ordering sessions (pilot-reported). These are pre-launch pilot results; commercial launch had not yet occurred.
Learnings & Future Iteration
Reflection
Confirmed that real-world pilot validation with live users reveals critical operational edge cases far more effectively than theoretical design reviews alone.
Professional Feedback
What collaborators say about working with me.
Selected professional feedback connected to real working relationships, projects and capability areas.
Temporary / unverified placeholder state