Business Analysis + Product Management

Turning complex problems into clearer products, processes and customer experiences.

I work across Business Analysis and Product Management, supported by Customer Experience and Operations & Workflow Automation, to turn complex needs into clearer decisions, actionable requirements and stronger paths to delivery.

Portrait of Jennifer Chinasa AkokotaJCA-branded notebook, mug and pen

Connected Capabilities

Different capabilities. One connected way of solving problems.

Business Analysis and Product Management sit at the centre of my work. Customer Experience and Operations & Workflow Automation add the customer, process and operational context needed to make stronger decisions.

Different lenses. One connected problem-solving approach.

Technical Capabilities

The practical capabilities behind clearer decisions and stronger delivery.

My work combines analytical, product and systems thinking to translate business needs into structures teams can understand, test and act on.

Requirements Engineering

Business and functional requirements · User stories · Acceptance criteria · Expected system behaviour · Testable requirements

Process & Workflow Modelling

Current-state analysis · Future-state design · Workflow modelling · Process friction · Improved operational flows

Journey & Flow Design

User journeys · Customer journeys · Product flows · Operational journeys · People-system interactions

Data & Product Analytics

Customer, product and operational data used to understand behaviour, identify friction, support decisions and measure improvement.

API & Integration Requirements

System interactions · Data exchange · Integration requirements · Expected behaviour across connected systems

Testing & Validation

Acceptance criteria · Validation conditions · Edge cases · Expected behaviour · Product and workflow testing support

AI-Assisted Prototyping / Vibe Coding

Using AI-assisted building approaches to explore, prototype and iterate digital product ideas more quickly.

Where analysis, product thinking and technical translation meet.

Driving Real Results

Progress you can see in the work.

65%+

Qualified MenuCard pilot sessions progressing to completed order

Pre-launch pilot validation — not commercial launch.

~40%

Reduction in average order-completion time during qualified MenuCard pilot sessions

Qualified MenuCard pilot sessions only.

42.5 → 11 min

Patient wait-time movement during the monitored All Smiles improvement period

Within the wider CRM/customer-operations/process-improvement intervention.

28+

Renewable Energy discovery inputs translated toward development handoff

Development-handoff evidence — not production launch or adoption.

Currently Open to Roles

Open to Business Analysis and Product Management opportunities where clearer decisions, stronger products and better ways of working matter.

How I Add Value

From clarity to execution to better outcomes.

I help move complex problems forward by understanding what matters, translating it into action and staying focused on what the work needs to achieve.

Clarity → Execution → Outcomes

From clarity to execution to better outcomes.

I help move complex problems forward by understanding what matters, translating it into action and staying focused on what the work needs to achieve.

Clarity

Create Clarity

Understand the problem, the people involved and what needs to be decided.

Problems · Requirements · Priorities · Customer needs · Workflows · Constraints

Let’s create better outcomes—together.

If you’re working through a product, process or customer challenge, I’m open to a conversation.

How I Work

I turn complex problems into clearer decisions and stronger paths to delivery.

I work across business and product teams to understand problems, structure priorities and translate what matters into requirements, workflows and product direction.

01

Understand

02

Structure

03

Define

04

Translate

05

Validate

06

Improve

Structured thinking. Clearer decisions. Practical progress.

Explore My Work

Professional Feedback

What collaborators say about working with me.

Feedback from clients, colleagues and collaborators who have worked with me across products, projects and professional environments.

“Jennifer consistently connects client and user needs with product and technical execution. She is strong at turning discovery findings into clear requirements, workflows, backlogs and roadmaps while keeping business and delivery teams aligned.”

Regina

Head of Operations / Tech Consultant

ZidiCore

ZidiCore

“Jennifer brought structure and discipline to branch operations at Hiematech. She helped improve how we handled customer enquiries, assessments, quotations, follow-up and project coordination, making day-to-day operations more organised and responsive.”

Engr Emmanuel

CEO

Hiematech Systems

Hiematech Systems

“Jennifer was a strong contributor to MenuCard as Assistant Lead Product Manager, translating discovery and pilot feedback into clear requirements, user stories, acceptance criteria, backlog priorities and product flows while collaborating closely with UX, Engineering and QA.”

Mikey

Product Owner

MenuCard

MenuCard

“Jennifer brought a structured and customer-focused approach to our patient experience and operational workflows at All Smiles. She helped improve how patient information, appointments, follow-up and internal processes were managed, making the experience more organised for both patients and the team.”

Nurse Tolu

Treatment Coordinator / DSA

All Smiles Dental Clinic

All Smiles Dental Clinic

“Jennifer translated customer research and business needs into clear product requirements, user journeys and MVP priorities for the SolarConnect digital product, helping move the concept from discovery toward development-ready definition.”

SolarConnect

SolarConnect

Renewable-Energy Digital Product

“Jennifer was dependable and highly organised in coordinating programmes, volunteers, beneficiaries, partners and logistics at Kornerstone. She brought structure to complex activities while keeping communication and follow-up moving across different stakeholders.”

Rance

Kornerstone

Former Colleague, Kornerstone

“Jennifer brought strong structure to CheckinBliss’s Lagos market-entry work, translating launch goals into clear onboarding priorities, timelines and execution plans while coordinating closely across product and local operations.”

Mr Charles

Lagos Team Lead

CheckinBliss Nigeria

CheckinBliss Nigeria / Lagos market-entry work

“Jennifer brought a structured and analytical approach to onboarding and product operations at Propellent HR. She identified friction points, translated them into requirements and future-state workflows, and worked effectively across product and technical teams.”

Ini

Propellent HR

Propellent HR

“Jennifer brought strong product and business-analysis structure to our work at OneHux. She helped translate business needs into clear requirements, backlogs, roadmaps and delivery priorities, while coordinating effectively across product, design, engineering and operations.”

Isaac

CEO

OneHux

OneHux

“Jennifer helped us structure the product direction for our e-commerce platform and online sales experience, translating business and customer needs into clearer digital journeys, product requirements and engagement flows that supported a better customer experience.”

Agary Pharmaceutical

Agary Pharmaceutical

Agary / Doppelherz Project

“Jennifer helped shape our Agentic AI and workflow automation solution by translating our customer-management challenges into clear workflows, system requirements and automation logic. Her work gave us a more structured way to manage customer interactions, follow-up and operational handoffs.”

Serene & Co

Serene & Co

Agentic AI / Workflow Automation

“Jennifer brought strong structure to the Lorc AI launch phase, translating launch goals into a clear GTM plan, roadmap, timeline and budget while organising the work into practical execution priorities.”

Dr Ezebuchi

Lorc AI

Lorc AI launch phase

“Jennifer was disciplined, analytical and collaborative during her time at HNG, working effectively across product requirements, data analysis and delivery documentation in a fast-paced team environment.”

Mfonsio

Programs Coordinator

HNG

HNG

“Jennifer is a structured and dependable professional who communicates clearly, follows through on commitments and brings a thoughtful, problem-solving approach to collaborative work.”

NGS Abuja

NGS Abuja

Professional Character

Testimonial position 1 of 1.

Impact in Practice

From clearer decisions to stronger delivery and measurable outcomes.

Different projects reach different stages. What matters is understanding what was contributed, what was delivered and what changed as a result.

Digital Ordering / Product Experience

Requirements, workflows, product definition and pilot validation with measurable improvement during the pilot.

Healthcare / Customer Operations

CRM, customer-operations and process improvements contributed to stronger service performance during the monitored period.

Renewable Energy / Digital Product

28+ discovery inputs translated into prioritised features, requirements, journeys and a mobile-first MVP through development handoff.

Contribution. Delivery. Outcomes—shown in context.

Explore My Work

Real Work. Real Decisions.

Project Case Studies

Explore how I’ve applied Business Analysis, Product Management and complementary capabilities to real product, customer and operational challenges.

Conceptual digital ordering interface in a warm café tabletop setting
Product Management + Business Analysis / Technical BA

Digital Ordering / Product Experience

Product and ordering experience shaped through requirements, workflows, delivery coordination and pilot validation.

Conceptual dental-care customer operations desk with scheduling and follow-up interface
Customer Experience + Operations & Workflow Automation

Healthcare / Customer Operations

Customer-data, CRM and process improvements supporting a stronger patient-service environment.

Conceptual renewable-energy digital product planning desk with solar interface
Product Management + Business Analysis

Renewable Energy / Digital Product

Discovery translated into prioritised product direction, requirements, journeys and development handoff.

Selected Work & Organisations

Products, organisations and professional environments that have shaped my work.

Experience across product, customer, operational and cross-functional environments that has contributed to how I work today.

Experience & Impact

Experience shaped across products, processes, customers and operations.

6+ Years

Professional Experience

BA + PM

Core Expertise

Cross-functional

Product & Operations Experience

Currently open to Business Analysis and Product Management opportunities.

Bringing structured thinking, product direction and cross-functional experience to teams solving complex business and product challenges.

Experience across different contexts. One connected professional direction.

Insights

Thinking behind clearer product, process and delivery decisions.

Practical perspectives on Business Analysis, Product Management and the systems around them—focused on how problems are understood, decisions are structured and ideas move toward delivery.

Product ManagementBusiness Analysis

From Discovery Evidence to Product Direction: Turning Inputs into Decisions

Discovery creates information. Product direction requires something more: a disciplined way to turn evidence into priorities, requirements, scope and decisions teams can act on.

Read Insight
Business AnalysisProduct Management

Requirements Are Decisions, Not Documents

Useful requirements do more than record what someone asked for. They make behaviour, boundaries, workflows and delivery decisions clearer.

Read Insight
Business AnalysisOperations & Workflow

Improve the Workflow Before You Automate It

Automation can make a good workflow faster—but it can also make a poorly understood process fail faster. Start with the operating problem.

Read Insight

The thinking behind the work.

Read More Insights

Blog

More professional notes are coming soon.

A broader stream of practical notes, reflections and shorter-form thinking will sit alongside JCA Insights.

Coming Soon

Opportunities

Where could this combination of Business Analysis and Product Management add value next?

I’m open to roles where complex business, product and customer problems need clearer analysis, stronger product decisions and practical coordination across people, processes and systems.

Business & Product Analysis

Requirements · Processes · Systems · Decision clarity

Product Management

Product direction · Prioritisation · Delivery · Validation

Cross-functional Product & Operations Environments

Products · Customers · Operations · Workflows

Open to the next challenge where clarity and product thinking matter.

Beyond the Work

There’s more behind the work than the project cards.

My career has moved through customer operations, Business Analysis, Product Management and increasingly technical product and systems work. What connects those experiences is a focus on making complex problems clearer, more structured and easier to act on.

See the journey behind the work.